Summary Sunday Implementing Your Job Search

Synopsis Sunday Implementing Your Job Search Landing your position search off the ground can feel overpowering or potentially confounding. There is a great deal of guidance out there and frequently it appears to be conflicting. Be that as it may, possibly it isnt. I think most vocation and quest for new employment counsel instructs you to have an arrangement, realize what it is you are searching for, have very much created archives that help your objective, differ what you look like for occupations, and meeting admirably. There are inconspicuous contrasts dependent on where you are in your profession (new graduate as opposed to approaching retirement) and the business and kind of work you are searching for, however basically, the procedure is the procedure. Dont over-think it. Getting Your Search Moving New Grad: 10 hints to improve your pursuit of employment (Part 1) by Lea McLeod, Degrees of Transition 4-Part Transition to the Next Phase of Your Career by Susan Joyce, Job-Hunt.org The Process of Job Search (me!) Pursuit of employment Fail Not getting the outcomes you need? There are numerous reasons your hunt may not be working out in a good way. Bid for employment: 5 Reasons You Wont Get One by Tims Strategy 7 Reasons You Are Never Going to Get A Job (me!) 6 Worst Interview Mistakes Job Seekers Make by CollegeRecruiter Need More Tips? Also, on the off chance that you are searching for significantly increasingly accommodating posts, look at this gather together of master posts!

How to Impress People in 30 Seconds - The Muse

Step by step instructions to Impress People in 30 Seconds - The Muse Step by step instructions to Impress People in 30 Seconds A few specialists gauge that 85% of your budgetary achievement comes not from your aptitudes or information, yet from your capacity to associate with others and induce their trust and regard. In practically no time, everybody you meet structures a feeling that to a great extent decides if they'll like, trust, and regard you. Regardless of whether you're work chasing or raising money or driving an association, establishing a decent connection is totally basic. (No weight, right?) In this way, regardless of whether you are hoping to fund-raise for your organization, or you are dealing with your group or driving your business, interfacing with individuals and establishing an incredible connection is significant. Here are a few hints to assist you with winning hearts and psyches in 30 seconds: 1. Kill the Fight-or-Flight Response The initial couple of moments of a first experience are driven by intuitive responses. Every individual makes oblivious prompt evaluations that middle around how safe they feel. Be aware of your quick signals, and ensure they would never be seen as compromising. 2. Regard Boundaries Be aware of individual space and regard the limits of others. If all else fails, follow the other individual's signals: If they lean in, you lean in; in the event that they remain back, you do likewise. Recollect that ideas of proper individual space change by culture. 3. Feed Expectations In business, early introductions are oftentimes shaded by desires. We anticipate that individuals should satisfy the picture we have made in our psyches from their notoriety, calls, messages, or messages. We anticipate consistency with that general picture and without it, we feel some level of disillusionment and disarray. It's not an opportunity to astound others with another side of your character. 4. Be Mindful of Body Language It represents the greater part of what others react to at first so it truly speaks stronger than words. Hold yourself such that signals consideration and an open heart, and keep an outward appearance that consolidates authority with receptiveness and eye to eye connection. 5. Remain Positive The language of the mind is pictures, sounds, emotions, and to a lesser degree, scents and tastes. It's considerably more hard to make an interpretation of negatives into mind amicable symbolism than positives. Work to build up a positive illustrative style. 6. Keep Control of Your Attitude The general vitality you radiate is one of the main oblivious things individuals react to. In case you're fatigued, venture quiet. In case you're diverted and apathetic, venture inspiration. (You'll establish a superior connection, however you can impact your own state of mind.) 7. Deal with Your Moods Individuals are attracted to warmth, excitement, and certainty more than outrage, egotism, and anxiety. Whatever is going on around you, deal with your reactions to get the best reaction from others. 8. Synchronize Ensure your words, your manner of speaking, and your non-verbal communication are for the most part saying something very similar. Blended messages put off others, yet consistency gives you clearness and believability. 9. Utilize Sensory Language Initiate individuals' detects, and stir up your symbolism to ensure you hit their quality. At whatever point conceivable, use depictions of visual pictures, sounds, surfaces, movement, and sentiments to add significance to what you're stating. 10. Be Curious, Open-Minded, and Interested In the event that you can get the other individual talking and keep them talking, chances are they'll be attracted to you. Be intrigued and receptive; pose inquiries that sparkle their creative mind and touch off discussion. 11. Dress for Success Locate an individual style that speaks to what your identity is and the message you need to send about yourself. Take a gander at your dress and appearance as bundling an item. 12. Have a Personal Statement Have an individual explanation arranged and retained so you can tell others briefly and expressively what you do, what it intends to you, and why it has any kind of effect. Consider it not as an attempt to sell something, however as a drawing in and slyly made smaller than usual introduction. Work through these focuses and you ought to have an incredible early introduction all arranged. 13. Make the most of Every Meeting Treat each association you make as though it's the most significant thing you've at any point done. Since, honestly, no one can really tell when it really will be. More From Inc. 6 Time-Tested Productivity Hacks for Leaders The 6 Worst Things You Can Call Yourself on LinkedIn To Increase Your Productivity By Up to 200%, Ask These 3 Questions Photograph of man connecting civility of Shutterstock.

How to know if youll be successful

Instructions to know whether you'll be fruitful Step by step instructions to know whether you'll be fruitful Life is unpredictable and muddled. It very well may be incredibly hard to get footing, not to mention discover motivation.But inspiration is something you can figure out how to make voluntarily. Turning out to be profoundly energetic is likewise inside your innovative control. Accordingly, you can totally anticipate your own prosperity. You can choose to become as fruitful as you desire.Follow Ladders on Flipboard!Follow Ladders' magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and more!Here's how:1. Transform Success Into A Game, Not A GrindLife is a game, play it. Mother TheresaWe hear a great deal about individuals pounding nowadays. That sounds horrendous! Pounding day in and out is a way to burnout and misery.The best entertainers on the planet don't granulate, they game! For instance, Warren Buffett turned out to be acceptable at selling in light of the fact that as a kid he would go entryway to-entryway selling biting gum. Yet, he wasn't centered around bringing in cash. Rather, he was intrigued attempting to make sense of which flavors sold best. Indeed, even in those days, he was attempting to make expectations. He's despite everything playing the equivalent games.According to creator, Daniel Coyle, If it very well may be checked, you can transform it into a game. Rather than rehearsing in a monotonous and exhausting way, you're much better off transforming your training into a game. This is the reason CrossFit is so fruitful. There are goals where you start and complete new challenges.I as of late had this experience learning Spanish on the app, Duolingo. I began seeing how many objectives I could finish in a solitary day, and how long I could contend difficulties in a row.2. Realize That You Can SucceedIgnition (n): The persuasive procedure that happens when your personality gets connected to a drawn out vision of your future. Triggers noteworthy measures of oblivious vitality; generally set apart by the realiz ation: That is who I need to be. Daniel CoyleThere's a second when you see what you need and a voice naturally talks inside you I could be that.This experience is pivotal!How might you be able to ever turn into an Olympic Athlete in the event that you didn't sooner or later observe it and trust it in your mind?Put essentially, you have to have a personality move. No wannabe at any point became famous. Sooner or later, they either abandoned their fantasy or quit being a wannabe.During my examination as an alumni understudy, I contemplated the distinction between wannabe business people and fruitful business people. None of the wannabes really observed themselves as entrepreneurs. They hadn't had the move where they completely distinguished themselves as business visionaries. On the other hand, effective business visionaries saw being an entrepreneur as who they were.That character move occurred as they started putting cash into their innovative objectives, and as they settled on the cognizant choice this is The sort of person I AM. Your character follows your conduct. Along these lines, this move won't occur until after you start acting into the new job you intend to play. You don't begin with confidence. You decide to have it. It's a cognizant decision, trailed by conduct. At that point character and inspiration follow.3. Stop Hiding ItWhat others consider you is none of your business.If you need to stay fair at something forever, keep it to yourself. In the event that you need to turn out to be amazingly fruitful, at that point transparently share your fantasies with your cherished ones.Harmonious enthusiasm is tied in with living a coordinated, as opposed to a compartmentalized, life. The more adjusted you become on who you are the more consistent all aspects of your life will be. Also, the more legit you are with the individual you mean to be, the more help and love you'll get from loved ones. They'll additionally consider you responsible to your fantasies and objectives in the event that they see you not making progress.How would you be able to include key individuals into this quest?How would you be able to associate this enthusiasm with different zones in your life?4. Make A Vision That WorksIt doesn't make a difference what your vision is. It makes a difference what your vision does. Peter M. Senge, The Fifth DiscipleWhat's your vision?More interestingly, what does your vision influence you to do?Rather than stressing such a great amount over what your vision is, you ought to think about what your vision is doing. What actions is it taking to you? What actions is it taking to your condition? Your conduct? Your connections? Your desires? Your pay? Your impact?Are you and your outside world changing in ground-breaking and propelled ways? Assuming this is the case, at that point your vision is working. In the event that not, at that point alter the vision to guarantee it centers around execution and transformation.That's the most sig nificant thought - is your vision working?5. Practice Privately 5â€"10X Than You Perform PubliclyPrivate triumph consistently goes before open triumph. Stephen CoveyKobe Bryant was consistently the primary individual in the rec center and the last to leave. He worked more diligently than any other individual. He had more mentors and coaches. He was continually pushing his own cutoff points and consummating even the littlest features of his skillsets.When practice becomes the game for you, that is the point at which you're going to detonate in your progress.Why?Because practice is tied in with idealizing aptitudes. Genuine practice and learning compel you to profoundly inspect the chinks in your reinforcement. You are just as solid as your most vulnerable connection. In a world that instructs you to overlook your shortcomings, genuine professionals do the opposite.6. Convey A Notepad EverywhereI take notes like a few people ingest medications. There is an eight-foot stretch of racks in my home containing only full scratch pad. I confide in the most fragile pen more than the most grounded memory, and note taking is I would say one of the most significant aptitudes for changing over extreme data into exact activity and development. Tim Ferriss, in the blogpost, How to Take Notes Like an Alpha-GeekYour brain can resemble a well. It takes siphoning the well for some time to get the thoughts and innovativeness streaming. In any case, in the event that you get the well siphoning, at that point every one of you need to do is prop it up. You can arrive at where the thoughts and bits of knowledge continue coming coming.Your duty by then is to take notes. On the off chance that you overlook those subliminal promptings, they will quit coming. Observing, altering your outlook, and moving your conduct is HOW you siphon the well. It's the manner by which you keep the thoughts streaming. You should consistently be moving the associations and model.7. Rapidly Address Mistakes, Or You'll Stop LearningIt is enticing to imagine that since one comprehends certain standards one has learned about the order. This is the recognizable snare of mistaking scholarly comprehension for learning. Adapting consistently includes new understandings and new practices, 'thinking' and 'doing.' Peter M. SengeLessons are rehashed until learned.According to Brain-check contemplates, on the off chance that you don't address an issue in 0.25 seconds after a misstep is made, at that point you presumably will do nothing about it. You'll shrug your shoulders and continue onward. This is downright awful for learning. You're simply more profoundly engraining the contrary social cycle into your brain.Performance specialists have discovered that on the off chance that you address your mix-ups promptly, you can learn more quickly than a great many people do in 30 days. On the off chance that you just location your issues and the spot, right them, and learn better ways, at that point you don't need to persistently rehash the problem.8. Face Your Pain, Or It Will Be Buried And Stunt Your GrowthIf you don't have a clue how to control your enthusiastic responses and there's a stubborn period, and you let that passionate response wait for quite a long time or days, it transforms into a disposition. So you state to somebody, 'What's going on with you?' The individual says, 'I'm in a mind-set.' Then you state, 'For what reason are you in a mind-set?' They state, 'Well, this thing transpired five days back and I'm having one long enthusiastic response.' If you prop that stubborn period up for quite a long time and months, you've built up a personality. On the off chance that you prop that equivalent obstinate period up on for quite a long time, it's known as a character characteristic. Dr. Joe DispenzaLearning and developing are enthusiastic and frequently difficult encounters. Here and there, things occur in life that you didn't get ready for nor were you answerable for h orrible experiences.Whether brought about by you or another person, when you experience an agonizing encounter, that experience can just get one of two things to you. It's either going to turn into a drawn out issue, or it will end up being a center strength.When you experience an effectively passionate encounter, you experience what is known as a hard-headed period which is your physiological reaction to an encounter. That period ought to in a perfect world be short, however frequently individuals don't adapt well to encounters. Now and then. the stubborn time of a specific encounter can last years.For model, you have an extremely exceptional encounter and that experience transforms you. Until you straightforwardly face and stroll through that issue, it will consistently be a piece of you. Indeed, you will continue as before individual genuinely until you discover that exercise. I know individuals who had harsh encounters as young people who are still subliminally playing out the e quivalent enthusiastic experiences from that scene. They haven't learned or changed since that event.This is an excruciating and insufficient approach to live. This isn't to reduce the agony and enduring that individuals have experienced, or the negative far reaching influences that have since been made. It's just addressing the reality of the situation the main way out is through. You can't maintain a strategic distance from it. You should confront your most profound feelings of trepidation or you'll generally be a captive to them.In an ongoing meeting, Josh Waitzkin portrayed an encounter where he nearly kicked the bucket. He was doing submerged breathing methods and coincidentally dropped. Instead of permitting a long recalcitrant period to happen, he said that he was back in the water 2 days later.He didn't need that horrible experience to turn into a deep rooted shortcoming.

?? 3 Simple Ways to Get Resume Responses Company Feedback

?? 3 Simple Ways to Get Resume Responses Company Feedback 88 Applied to many jobs and got no calls? Feel like applying for jobs online doesn't work? These tips are for you. Photo by Wynand van Poortvliet This is a guest post by Chandlee Bryan. You saw a job listing you were excited about. You applied. You told a friend or two you applied. Maybe you got an interview? They said they’d call you. You never heard back. Ever happened to you? If your answer is yes â€" which of course it is â€" and you’ve applied for loads of jobs and got no reply, it’s easy to start feeling like the title of a sad country music song: You Never Even Call Me By My Name Where Do I Fit in the Picture? What Hurts the Most (Is Nothing in My In-Box) While it’s never a good idea to go negative in a job search and storm the workplace to get a response, here are three ways you can work on getting better feedback and improve your chances in the job hunt. Do you typically contact employers before sending your resume? Yes No View Results Free bonus: The One Resume Resource You’ll Ever Need is a handy reference to make your resume get you more job interviews. Download it free now 3 ways to get responses from recruiters 1) Connect with employers besides applying From You Never Even Call Me By My Name to First Name Basis… Employers get dozens if not hundreds of applications for one job. Until you interact with the organization at which you’ve applied, your name is a series of characters online. Make yourself real. Get mentioned. Here’s how to do it: Follow-up after you apply. Be clever. Call the hiring manager. Send a fax. Get introduced by a trusted friend. It doesn’t matter how you do it. Just make it happen. And when you do, go for what my friend Laura Labovich calls the “Forrest Gump” or “James Bond” approach. Mention your name TWICE. As in, “I’m Forrest, Forrest Gump” Or “Bond, James Bond here. I’ve noticed you have a need for someone with experience in defusing explosives.” Saying it twice makes you more memorable. 2) Check for employer updates From What Hurts the Most (Is Nothing in my In-box) to Knowing What Happened… Here’s a secret not always shared- Often employers will give you feedback on the status of your job application, but you have to log back into the account you created to apply for the job to see this information. Sometimes the information you receive isn’t what you wanted â€" your application may not have been viewed, you may have gotten turned down, the job may no longer be available. But knowing what your status is can at least end the waiting game. 3) Follow up after rejections From Where Do I Fit in the Picture to There’s a Place for Me… Have you ever been told you are overqualified? Rejected because your experience far exceeds the requirements for a position? Too senior for a job offer? I call this the Goldilocks Syndrome: a unique condition wherein a potential employer decides you are over- or under-qualified for a job despite the fact that you may actually be a fit. One way to beat this syndrome is to follow up on your rejection, pleasantly express your disappointment at not having the opportunity â€" and say what you would have learned from the job. Restate your interest in the organization. Worst case scenario: You still don’t get the job, but you weren't going to anyway. Best case scenario: The employer reconsiders. I’ve watched a job seeker use this approach to turn a rejection into a job offer. Question of the article Do you typically contact employers before sending your resume? If so, what's your go-to outreach tactic? Tell us in the comments. What others are saying How Can 100 Job Applications Get Zero Replies? Here's How Your resume is not the problem Why don’t I get a call back when I send in my resume???!!! No Response on a Job Application â€" Do This Avoiding the Resume Black Hole: Why 95% of Resumes Never Get Read, and What You Can Do About It Bonus: Resume Not Getting a Response? Do This ASAP! About the Author Chandlee Bryan, M.Ed. is a job search strategist and resume writer at Best Fit Forward, she also serves as the Assistant Director at the Center for Professional Development at Dartmouth College. She is the co-organizer of one of the largest job seekers Meetup groups in the world and enjoys listening to â€" and telling â€" stories in her spare time. You can follow her career advice on Twitter at @chandlee. This article was part of the Over $5000 in Prizes: The 5th Annual JobMob Guest Blogging Contest, which was made possible thanks in large part to our sponsors: Marcus Tandler’s JOBlog is Germany’s oldest blog about job search careers. Rabbi Issamar Ginzberg is an internationally acclaimed advisor to successful business owners, known for his small business ideas. READ NEXT: How to Quickly Recover From Bad Job Interviews

Resume Writing For Students Of Color

Resume Writing For Students Of ColorWith the development of the Internet, more students of color are writing their resumes. This is a welcome change for the millions of black and Hispanic people who work in white-collar jobs and the number continues to grow.However, when people get a chance to make a difference in their resume, they often times feel more anxious about it. In this article, we will discuss some of the things you can do to avoid anxiety. Many people are anxious because they fear that other people will see their resume before they send it out. In order to lessen your anxiety, take some time to review your resume with a fine tooth comb before you send it off.When reviewing your resume, look at your resume in three areas: first, what information does it contain, second, what is included, and third, what information needs to be added. First, let's look at what is in your resume. Make sure that your resume is organized in a logical manner. Although you have a lot of good ide as, it can be hard to find where you went wrong if your resume looks disorganized. The way to make your resume easier to read is to eliminate the unnecessary information and make each section or bullet point concise.Second, look at what is included. Remember that this is a reflection of you, so why include something that doesn't add to the overall picture? If you think your job is great, but your experience wasn't very long, don't include it in your resume.Third, write what you have done. Make sure that it is a professional looking resume. Choose a font that reflects your type of writing and try to use the correct grammar. While this may not sound like a big deal, it can make all the difference between getting a job and getting nothing.A final point to remember is that it is always a good idea to be concise. If you are able to give a single example of what you did, it will be easier for the hiring manager to know what your skills are. They want to get an idea of who you are before t hey get into a more detailed description of your qualifications. Be sure to mention what you did during your last interview and be sure to use both direct and indirect methods to demonstrate your abilities.Being yourself is one of the most important parts of self-expression. Even if you don't realize it, the benefits you receive from being true to yourself will come back to you in a positive way. Whether you are an organizer, student of color, or the parent of a college student, the rewards of being true to yourself will make a big difference in your life.If you aren't sure if you need help with your resume, contact your school counselor or human resources department. Many schools and colleges are looking for professionals that are proficient in writing resumes. Another option is to hire a resume writer who is trained in finding and eliminating errors in resumes.

What Should I Wear on the Plane For a Business Trip

What Should I Wear on the Plane For a Business Trip Todays edition of Ask Classy Career Girl is written in association with Hotels.com.  If you need a hotel for business travel,  Hotels.com  is a great  resource for easy booking and hotel deals. They also have a  great loyalty program,  welcomerewards. Hi Classy Career Girl!   I graduated from college over the summer, and I just landed my dream job with a consulting firm!  I have a 2 day business trip coming up and Im wondering your advice on what to wear while flying?   Our office dress code is business casual. Ill be traveling on a Sunday (and then a Tuesday), and feel that even though Im traveling on a weekend day, its still important for me to dress well and represent my company. Ill be flying to a very COLD city and will need to think about how to stay warm! Any advice on how to stay warm and classy?   Thank you so much!  I enjoy your blog very much and appreciate your efforts to help women of all ages put our best foot forward.   Youre doing a great thing!   The New Girl (and not the intern anymore!)   What to Wear on a Plane for a Business Trip Hi, New Girl! Congratulations on landing your dream job!  That is awesome! I definitely agree that you need to dress well to represent the company because you never know where you might see someone that you work with or that you know.  You also never know when you might have an amazing networking opportunity with someone you happened to sit next to on a plane. But, it is very important to be comfortable on the plane and my answer depends a lot on how far you are traveling.  I usually have entire days of traveling across the country for work so dressing professionally on the plane sounds horrid to me. I would rather be comfortable than wear something that is not comfortable. I usually wear something that I feel comfortable seeing my clients and co-workers in because I occasionally will see them at the airport. Here are a few tips: Sweatpants and PJs are a major no! I would also rather pack my nice, professional clothes to wear clean and fresh the next day than sit in them for five hours on the plane.  There is something about planes that just makes you feel so gross when you get off that those clothes I dont want to put on the rest of my trip.  So it doesnt make sense for me to wear nice professional clothes on the plane. There are three  items you need to carry or wear on a plane when traveling for work: Jacket or sweater Jeans that are comfy! Boots or Flats (Make sure they are comfy!)  You can even find slippers for women that will work! Here are some styles I want for my next work trip Notice how they are comfortable AND functional. Plus, they can be mixed and matched with other pieces to make multiple outfits. I am all for packing light! Photo: My Style Pill clothedmuch Readers What is your advice for New Girl?  What do you wear on the plane when you are traveling for work? Leave a comment below!  

Building a Customer-Centric Organization That Employees Love

Building a Customer-Centric Organization That Employees Love Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete change of management and the business has reinvented itself in a remarkable way with a focus on people. Have a listen to our chat below, keep reading for a summary and don’t forget to subscribe to the Employer Branding Podcast. Talk us through the steps that you took to turn around the business of HomeServe? The first thing that we did was just not selling any more, it was a good symbol to everyone that something was going to change. From there, my boss, Martin Bennett, myself and a few others, sat down and we looked at whether we were really going to be a company that was about its people who wanted to create a great environment for customers off the back of that. How were we going to rebuild the credibility of the company for the staff, because the staff felt incredibly let down and betrayed. So the first thing we did was we looked at our products and things that we didn’t think were core to what we did, like Legal Cover, we just cancelled those products and gave up some income. And some other products, we thought maybe they were too expensive.One product we cut the price in half and we fixed the value. The biggest thing we did was we looked at, as an insurance company, every time we told the customer, “no,” was there a reason for that. Martin and I had a belief that on a product that was discretionary, any time we told a customer, “no,” it would destroy value. So we went and we changed everything about the way the products were built. One of the things that the FCA is pleased about is the fact that our claims rate has doubled over the past four years. We go out twice as much as we used to with a similar amount of customers. So the customers are getting a lot more value out of the product than they used to. Once we had that credibility established with the staff, we told them how we wanted customers to be dealt with. That when you’re on the phone with a customer and if there’s something else that you want to do, then you should do it. And I think the staff reacted to that with “That’s nice, but we’re not sure that you mean it.” What is the “People Promise”? Our customer promise came first. We trained staff talking to customers in a workshop session. Once there was credibility, we could go back out and really create something special for the people promises. They are similar to things that you would see in any other company when you have these type of commitments â€" “Dare to care, do the right thing, own it, always improve, win together, trust each other”. Then what we’ve done through the communication (like Yammer), is given people the ability to talk about these things, and that’s how we recognize and congratulate each other. It’s also how we criticize each other. We have a reward and recognition system. I sent one to an engineer today for £50 for ‘owning it’ because I had been involved in a complaint. It ended up being the Gas Board’s issue, but the engineer, instead of just saying, “Call the Gas Board,” he called the Gas Board and had them fix their stuff. When they stop and the take the time like that with a cu stomer, it’s great to have a way to say, “Thank you for owning that”. The way we’ve set it up (without being abused by frauds) is anyone can send anyone out one of these. Did you take any specific measures to attract talent? On the staff side, we decided to focus on Glassdoor. We actively encourage our staff because we think that they love working here, we can tell from our engagement score and from our staff attrition, we know how they feel about working here. So take the dare and encourage lots of them to go online and talk about the company in an anonymous review. We’ve put messages on the big message boards around. We’ve put messages on everyone’s desktop. You do get bad reviews, but you get good reviews, and the good reviews tell a story because it’s consistent and detailed. The same things come up like the staff will mention customer first as one of the benefits, which I’m particularly proud of. You will get the same cons, the same types of things you would get in a big front-line business like ours because some people aren’t going to enjoy it, but one of the things that’s really important for us is that we are very open in public about addressing the cons, or giving context about why they are that way. What other companies inspire you in terms of culture and employer brand? When I look at companies that I admire, they are the ones who have a consistent strategy. It’s very apparent what they’re doing because I think that is really critical for the staff to be engaged in what they’re doing. If you’re one of these companies who has a customer-facing brand, and then you have an employer brand that’s different, I think you’re living two lives. In today’s age when the staff and millennials are doing so much research, it’s so hard to understand companies, and that two-faced nature will kill you. I looked at Amazon, and despite not allegedly being a great place to work. Their focus on the customer pervades everything they do. I think people do like working there because they like that idea. It’s the same thing for someone like Apple or John Lewis, you really feel when you talk to someone in John Lewis compared to another department store, that they will figure out a way to try to get you what you want. It’s that little extra bit that can rea lly make a difference. I look for consistency in the brand, especially in a service brand. For the staff to be able to deliver that consumer-facing brand that becomes the employer brand â€" they’re all intertwined. Follow Greg on Twitter @MGregoryReed.